Marketing Plan For A Travel-Themed Subscription Box Business (2024)

Marketing Plan For A Travel-Themed Subscription Box Business: Embark on a journey of discovery with our travel-themed subscription box business, where every box is a portal to new adventures. From exotic snacks to cultural artifacts, each item curated to transport you to far-off lands. Our marketing plan revolves around captivating storytelling, enchanting visuals, and personalized experiences to engage with our audience. Join us as we invite wanderlust souls to indulge in the magic of travel, one box at a time.

Market Analysis

Before launching the 'Travel-themed Subscription Box' business, it is essential to conduct thorough market research to gain insights into consumer preferences, competitors, and market trends. This research will play a crucial role in informing the development of the subscription box, including pricing, content, and marketing strategies.

Consumer Preferences:

• Identify the target market for the travel-themed subscription box, including demographics such as age, income level, and interests.
• Understand consumer preferences when it comes to travel-related products and experiences, such as locally made items, unique souvenirs, and exclusive tours.
• Gather feedback from potential customers through surveys, focus groups, and social media to determine what they value most in a subscription box service.
• Analyze consumer behavior and purchasing patterns to tailor the content and pricing of the subscription box to meet their needs and expectations.

Competitors:

• Conduct a competitive analysis to identify existing travel-themed subscription box services in the market and assess their strengths and weaknesses.
• Study the pricing strategies, content offerings, and marketing tactics of competitors to differentiate the 'Travel-themed Subscription Box' and create a unique value proposition.
• Identify gaps in the market that the business can fill by offering a more personalized, curated, or innovative subscription box experience.
• Explore potential partnerships with complementary businesses or influencers to expand the reach and appeal of the subscription box.

Market Trends:

• Stay up-to-date with current trends in the travel industry, such as the rise of experiential travel, sustainable tourism, and local experiences.
• Monitor changes in consumer behavior due to external factors like the COVID-19 pandemic, which may impact travel preferences and purchasing decisions.
• Adapt the content and marketing strategies of the subscription box to align with emerging trends and consumer demands, such as offering virtual experiences or eco-friendly products.
• Anticipate future trends in the travel market, such as the growing interest in off-the-beaten-path destinations or wellness-focused travel experiences, to stay ahead of the competition.

Brand Identity Creation

Developing a unique brand identity for the 'Travel-themed Subscription Box' business is essential to resonate with the target market of travel enthusiasts and curious locals. The brand identity should reflect the spirit of exploration, discovery, and authenticity that appeals to individuals who are passionate about travel and seeking new experiences.

• Logo: The logo for the business should be visually appealing and instantly recognizable. It could incorporate elements such as a compass, suitcase, or iconic landmarks to symbolize travel and adventure. The design should be modern yet timeless, capturing the essence of wanderlust and curiosity.
• Color Scheme: Choosing the right color scheme is crucial in creating a brand identity that resonates with the target market. Colors like deep blue, earthy tones, and vibrant accents can evoke feelings of exploration, nature, and excitement. The color palette should be cohesive and harmonious, reflecting the diversity of travel experiences offered in each subscription box.
• Brand Voice: The brand voice should be engaging, informative, and inspiring. It should speak directly to travel enthusiasts and curious locals, encouraging them to embark on new adventures and discover hidden gems across the country. The tone should be friendly, authentic, and enthusiastic, creating a sense of connection and community among subscribers.

By developing a cohesive brand identity that includes a captivating logo, a harmonious color scheme, and a compelling brand voice, the 'Travel-themed Subscription Box' business can effectively communicate its values and offerings to the target market. This unique brand identity will help establish a strong presence in the travel industry and attract customers who are passionate about exploring new destinations and embracing authentic experiences.

Website Launch

Launching a website for the 'Travel-themed Subscription Box' business is a critical step in reaching potential customers and showcasing the unique value proposition of local experiences and products. The website should be designed to be attractive, user-friendly, and equipped with e-commerce capabilities to facilitate subscriptions and purchases.

Here are some key elements to consider when designing and launching the website:

• Unique Value Proposition: Clearly communicate the value proposition of the subscription box, emphasizing the curated selection of locally made products and unique experiences from different cities or regions around the country.
• Attractive Design: Use visually appealing graphics, images, and colors that reflect the travel theme of the business. Incorporate high-quality photos of the products and destinations to entice visitors.
• User-Friendly Navigation: Ensure that the website is easy to navigate, with clear menus, search functionality, and intuitive layout. Make it simple for visitors to find information about the subscription box, products, pricing, and how to subscribe.
• E-commerce Capabilities: Implement a secure payment gateway to enable online subscriptions and purchases. Provide options for different subscription plans, gift subscriptions, and one-time purchases.
• Subscription Options: Highlight the different subscription options available, such as monthly, quarterly, or annual plans. Clearly outline the benefits of each plan and what subscribers can expect to receive in each box.
• Local Experiences and Products: Showcase the unique local experiences and products featured in each subscription box. Include detailed descriptions, photos, and testimonials to highlight the authenticity and quality of the offerings.
• Community-Building Platform: Create a platform for subscribers to connect with each other, share travel tips and stories, and engage with the brand. Encourage user-generated content and social sharing to build a sense of community among subscribers.
• Mobile Responsiveness: Ensure that the website is optimized for mobile devices, as many users access websites on smartphones and tablets. Make sure that the design and functionality are consistent across different screen sizes.
• SEO Optimization: Implement search engine optimization (SEO) best practices to improve the website's visibility in search engine results. Use relevant keywords, meta tags, and high-quality content to attract organic traffic.

SEO Strategy

Implementing a robust SEO strategy is essential for the success of the 'Travel-themed Subscription Box' business. By focusing on keywords related to travel, subscription boxes, and local products, we can improve search engine ranking and attract organic traffic. Here are some key steps to implement an effective SEO strategy:

• Keyword Research: Conduct thorough keyword research to identify relevant terms that potential customers are searching for. Focus on long-tail keywords that are specific to our niche, such as 'local products subscription box' or 'travel-themed gift box.'
• On-Page Optimization: Optimize website content, meta tags, and images with targeted keywords related to travel, subscription boxes, and local products. Ensure that each page has unique and engaging content that provides value to visitors.
• Local SEO: Since our business focuses on curating locally made products, it is important to optimize for local search. Include location-based keywords in content and meta tags to attract customers looking for unique products from specific regions.
• Content Marketing: Create high-quality, informative content that resonates with our target audience. Publish blog posts, articles, and guides related to travel, subscription boxes, and local products to establish authority and attract organic traffic.
• Link Building: Build a strong backlink profile by earning links from reputable websites in the travel, subscription box, and local product industries. Guest posting, influencer collaborations, and partnerships can help increase visibility and improve search engine ranking.
• Social Media Integration: Leverage social media platforms to promote content, engage with customers, and drive traffic to the website. Share updates about new subscription boxes, featured products, and travel tips to attract a loyal following.
• Monitor and Analyze: Regularly monitor website performance, keyword rankings, and traffic metrics to track the effectiveness of the SEO strategy. Use tools like Google Analytics and Search Console to identify areas for improvement and make data-driven decisions.

Influencer Partnerships

Partnering with travel and lifestyle influencers can be a powerful strategy to increase brand visibility and reach a wider audience for the 'Travel-themed Subscription Box' business. By collaborating with influencers who have a strong following and engagement in the travel and lifestyle niche, the business can leverage their influence to create compelling content that showcases the subscription box and its unique offerings.

Here are some key benefits of partnering with influencers:

• Increased Reach: Influencers have a dedicated following that trusts their recommendations, which can help introduce the subscription box to a new audience.
• Authenticity: Influencers can create authentic and relatable content that resonates with their followers, making the subscription box more appealing and trustworthy.
• Engagement: Influencers can drive engagement by creating interactive content such as unboxing videos, reviews, and travel guides that encourage their audience to learn more about the subscription box.
• Brand Awareness: Partnering with influencers can help raise brand awareness and establish the 'Travel-themed Subscription Box' as a reputable and desirable product in the market.

When selecting influencers to partner with, it is important to consider their audience demographics, engagement rates, and alignment with the brand values of the subscription box. Working with influencers who have a genuine interest in travel, exploration, and unique experiences can help create content that resonates with the target audience.

Collaborating with influencers can take various forms, such as sponsored posts, product reviews, giveaways, and travel vlogs. By providing influencers with a curated box of products and experiences to showcase, the business can ensure that the content is authentic and aligned with the brand's messaging.

Furthermore, establishing long-term partnerships with influencers can help build brand loyalty and create a consistent stream of content that keeps the subscription box top of mind for their audience. By nurturing these relationships and fostering a sense of community among influencers and subscribers, the business can create a strong brand presence in the travel and lifestyle space.

Social Media Campaign

Launching a social media campaign across platforms like Instagram, Facebook, and Twitter is a crucial step in building brand awareness for the 'Travel-themed Subscription Box' business. By utilizing these popular social media channels, we can reach a wide audience and engage with potential customers in a meaningful way. The campaign will focus on providing sneak peeks, testimonials, and behind-the-scenes content to showcase the unique offerings of our subscription box.

• Instagram: We will create visually appealing posts featuring high-quality images of the products included in our subscription box. These posts will highlight the diversity and authenticity of the items curated from different cities or regions around the US. We will also use Instagram Stories to provide sneak peeks of upcoming boxes and share behind-the-scenes content to give followers a glimpse into the curation process.
• Facebook: On Facebook, we will share customer testimonials and reviews to build trust and credibility with our audience. We will also create engaging posts that encourage followers to interact with our brand by asking questions, sharing travel tips, and participating in polls related to travel experiences. Additionally, we will use Facebook Live to host Q&A sessions with our team and showcase the unboxing of our subscription box.
• Twitter: Twitter will be used to share real-time updates, promotions, and news related to our 'Travel-themed Subscription Box' business. We will engage with our followers by responding to their comments and questions, as well as retweeting user-generated content that showcases their experiences with our products. Twitter chats and hashtags will also be utilized to spark conversations and increase brand visibility.

Overall, the social media campaign will aim to create a sense of community among our followers, encouraging them to share their travel stories, tips, and experiences. By providing valuable content and engaging with our audience on a personal level, we can establish a strong brand presence and attract new customers to our subscription box service.

Local Partnership

Establishing partnerships with local artisans and businesses in featured cities is a key strategy to curate authentic products and experiences for the 'Travel-themed Subscription Box'. By collaborating with local creators and entrepreneurs, the business can ensure that each box offers high-quality and unique items that capture the essence of the destination.

Here are some steps to effectively establish partnerships with local artisans and businesses:

• Research and Identify Potential Partners: Conduct thorough research to identify artisans, craftsmen, and businesses in the featured cities that align with the brand's values and aesthetic. Look for creators who offer products that are authentic, handmade, and representative of the local culture.
• Reach Out and Build Relationships: Once potential partners have been identified, reach out to them to introduce the business concept and discuss collaboration opportunities. Building strong relationships with local artisans and businesses is essential for creating a successful partnership.
• Collaborate on Product Selection: Work closely with partners to curate products that reflect the unique characteristics of the destination. Collaborate on selecting items such as artisanal souvenirs, locally made snacks, and vouchers for exclusive experiences or activities.
• Ensure Quality and Uniqueness: Prioritize quality and uniqueness when selecting products for the subscription boxes. Partner with artisans and businesses that offer one-of-a-kind items that cannot be found elsewhere, ensuring that subscribers receive a truly special experience.
• Promote Partnerships and Support Local Communities: Highlight the partnerships with local artisans and businesses in marketing materials and on the subscription box platform. By showcasing the creators behind the products, the business can support local communities and promote sustainable tourism.

Event Sponsorships

One effective strategy to increase brand awareness for the 'Travel-themed Subscription Box' business is to sponsor travel-related events or meetups. By partnering with events that attract the target audience, the business can showcase its offerings and engage with potential customers in a meaningful way.

Sponsoring travel-related events provides a unique opportunity to connect with individuals who are passionate about exploring new destinations and experiencing different cultures. By aligning the brand with these events, the business can position itself as a trusted source for curated travel experiences and products.

Offering free samples or exclusive discounts to event attendees is a great way to entice them to try out the subscription box service. By providing a taste of what the boxes have to offer, attendees can get a firsthand experience of the quality and uniqueness of the products included in each box.

In addition to providing samples and discounts, the business can also host interactive activities or workshops at the events to further engage with attendees. This could include product demonstrations, travel-themed games, or even mini-travel experiences that give attendees a glimpse into what they can expect from the subscription box service.

Furthermore, sponsoring travel-related events allows the business to reach a larger audience and increase brand visibility. By having a presence at these events, the business can attract new customers who may not have been aware of the subscription box service otherwise.

• Benefits of sponsoring travel-related events:
• Increased brand awareness among the target audience
• Opportunity to showcase products and engage with potential customers
• Entice attendees with free samples or exclusive discounts
• Host interactive activities to further engage with attendees
• Reach a larger audience and attract new customers

Packaging Design

When designing the packaging for the 'Travel-themed Subscription Box' business, it is essential to create visually appealing and eco-friendly packaging that reflects the brand's commitment to sustainability and authenticity, while also enhancing the unboxing experience for customers.

Visually Appealing: The packaging should be eye-catching and reflect the adventurous and exploratory nature of travel. Consider using vibrant colors, travel-inspired patterns, and images of iconic landmarks to create a sense of excitement and anticipation for customers as they receive their monthly box.

Eco-Friendly: In line with the brand's commitment to sustainability, it is important to use eco-friendly materials for the packaging. Opt for recyclable or biodegradable materials such as cardboard, paper, or compostable plastics. Avoid using excessive packaging or materials that are harmful to the environment.

Reflecting Authenticity: The packaging should also reflect the authenticity of the products and experiences curated in each box. Consider incorporating elements such as maps, travel quotes, or images of local artisans to convey the unique and genuine nature of the items included in the subscription box.

Enhancing the Unboxing Experience: The unboxing experience is a crucial part of the subscription box journey for customers. Create a sense of excitement and delight by designing packaging that is easy to open, reveals the contents in an appealing way, and includes personalized touches such as handwritten notes or travel-themed stickers.

• Use sustainable materials such as recyclable cardboard or paper
• Incorporate vibrant colors and travel-inspired patterns
• Add elements like maps or travel quotes to reflect authenticity
• Include personalized touches like handwritten notes or stickers
• Create a sense of excitement and anticipation for customers

User-Generated Content

Encouraging subscribers to share their own content featuring the Travel-themed Subscription Box on social media can be a powerful marketing strategy. By leveraging user-generated content, you can showcase authentic experiences and testimonials from real customers, which can help build trust and credibility for your brand. Here are some ways to encourage subscribers to share their experiences:

• Create a Branded Hashtag: Develop a unique and catchy hashtag that subscribers can use when posting about their subscription box on social media. This will not only make it easier for you to track user-generated content but also create a sense of community among subscribers.
• Offer Incentives: Consider offering incentives such as discounts, exclusive offers, or even a chance to be featured on your website or social media channels for subscribers who share their unboxing experiences or favorite products from the box.
• Host Contests or Challenges: Organize contests or challenges that encourage subscribers to get creative with their content. For example, you could challenge them to create a video showcasing how they use the products in the box or share a photo of themselves using a product in a unique way.
• Feature User-Generated Content: Regularly repost and feature user-generated content on your own social media channels or website. This not only shows appreciation for your subscribers but also encourages others to share their experiences in hopes of being featured.
• Engage with Subscribers: Respond to and engage with subscribers who share their content featuring the subscription box. This can help foster a sense of community and loyalty among your customers.

By implementing these strategies, you can create a buzz around your Travel-themed Subscription Box and leverage the power of user-generated content to attract new customers and retain existing ones. Remember to always ask for permission before reposting user-generated content and give proper credit to the original creators.

Subscription Model Analysis

When considering the performance of different subscription models for the 'Travel-themed Subscription Box' business, it is essential to analyze the advantages and drawbacks of monthly, quarterly, and yearly options. By understanding customer preferences and profitability, the business can optimize pricing and offerings to maximize revenue and customer satisfaction.

Monthly Subscription Model:

• Pros:
  • Offers flexibility for customers who may want to try the service without a long-term commitment.
  • Generates consistent monthly revenue for the business.
  • Allows for frequent updates and fresh content in each box to keep subscribers engaged.
• Cons:
  • May result in higher churn rates as customers can easily cancel after a month.
  • Higher shipping costs per box compared to quarterly or yearly models.
  • Less opportunity for upselling or bundling additional products/services.

Quarterly Subscription Model:

• Pros:
  • Provides a balance between commitment and flexibility for customers.
  • Reduces shipping costs per box compared to monthly subscriptions.
  • Allows for seasonal themes and curated experiences that can be planned in advance.
• Cons:
  • May result in longer gaps between revenue streams for the business.
  • Customers may lose interest or forget about their subscription during the off-months.
  • Less frequent updates and new content compared to monthly subscriptions.

Yearly Subscription Model:

• Pros:
  • Encourages long-term commitment from customers, leading to higher retention rates.
  • Provides a steady stream of revenue for the business throughout the year.
  • Allows for bulk purchasing and cost savings on packaging and shipping.
• Cons:
  • Customers may be hesitant to commit to a full year upfront without trying the service first.
  • Less opportunity for upselling or introducing new products/services throughout the year.
  • Risk of customer dissatisfaction if the content or offerings do not meet expectations over time.

By analyzing the performance of these different subscription models, the 'Travel-themed Subscription Box' business can tailor its pricing and offerings to align with customer preferences and maximize profitability. A combination of monthly, quarterly, and yearly options may be the most effective strategy to cater to a diverse range of customers and ensure sustainable growth in the long run.

Trade Shows

Attending trade shows and industry events can be a valuable strategy for the Travel-themed Subscription Box business to network with potential suppliers, partners, and customers. These events provide a platform to showcase the subscription box and gather insights into the latest trends and preferences in the travel and subscription box industries.

Here are some key benefits of attending trade shows and industry events:

• Networking: Trade shows offer a unique opportunity to connect with suppliers who can provide locally made products and unique experiences for the subscription boxes. Building relationships with potential partners and customers can help in expanding the business's network and reach.
• Showcasing the Subscription Box: Setting up a booth or display at a trade show allows the business to showcase the curated products and experiences included in the subscription box. This can attract the attention of attendees and generate interest in the business.
• Gathering Insights: By participating in industry events, the business can gain valuable insights into consumer preferences, market trends, and competitor strategies. This information can be used to refine the subscription box offerings and marketing strategies.
• Building Brand Awareness: Trade shows provide a platform to increase brand visibility and awareness among a targeted audience. By engaging with attendees and showcasing the unique value proposition of the subscription box, the business can create a memorable impression.
• Collaboration Opportunities: Trade shows also present opportunities for collaboration with other businesses in the travel and subscription box industries. By forging partnerships and alliances, the business can leverage collective strengths and resources for mutual benefit.

Overall, attending trade shows and industry events can be a strategic way for the Travel-themed Subscription Box business to establish connections, showcase its offerings, gather insights, and build brand awareness within the target market.

Holiday Gift Campaign

As the holiday season approaches, it's the perfect time to launch a campaign promoting the Travel-themed Subscription Box as a unique gift option for friends, family, and loved ones. This campaign will focus on showcasing the subscription box as a thoughtful and exciting present that offers a taste of different cities and regions around the US.

To kick off the campaign, we will introduce special gift subscriptions that allow customers to purchase a set number of boxes as a gift for someone else. These gift subscriptions can range from a three-month subscription to a year-long subscription, giving gift-givers the flexibility to choose the duration that best suits their recipient. Additionally, we will offer discounted pricing on these gift subscriptions to incentivize purchases during the holiday season.

Another key element of the campaign will be the introduction of special holiday packaging for the subscription boxes. We will create festive and eye-catching packaging designs that reflect the spirit of the holiday season, making the gift even more appealing to recipients. The holiday packaging will add an extra element of surprise and delight when the recipient opens their box, enhancing the overall gift-giving experience.

To further promote the subscription box as a unique holiday gift option, we will highlight the curated selection of locally made products and unique experiences that each box offers. From delicious snacks to artisanal souvenirs and vouchers for activities or tours, each box will provide a taste of a different destination in the US, making it the perfect gift for travel enthusiasts and curious explorers alike.

• Introduce special gift subscriptions ranging from three months to a year
• Offer discounted pricing on gift subscriptions for the holiday season
• Create festive holiday packaging designs for the subscription boxes
• Highlight the curated selection of locally made products and unique experiences in each box

By launching this campaign promoting the Travel-themed Subscription Box as a unique holiday gift option, we aim to attract new customers, increase sales during the holiday season, and position the subscription box as a must-have gift for anyone looking to give a memorable and exciting present.

Market Expansion Research

Conducting thorough research to identify potential markets for expansion is essential for the growth and success of the 'Travel-themed Subscription Box' business. By considering both international travelers and specific interest-based boxes, the business can strategically target new customer segments and increase its market reach.

1. International Travelers:

• Researching the preferences and behaviors of international travelers is crucial for understanding their needs and interests.
• Identifying popular destinations among international travelers can help tailor the subscription box offerings to appeal to this market segment.
• Exploring partnerships with local businesses in key tourist destinations can provide access to unique products and experiences that appeal to international travelers.
• Conducting market research to understand the cultural differences and preferences of international travelers can help customize the subscription box content to suit their tastes.
• Utilizing digital marketing strategies to reach international travelers through targeted advertising and social media campaigns can help expand the business's reach beyond the US market.

2. Specific Interest-Based Boxes:

• Identifying niche markets and specific interest groups can help the business create specialized subscription boxes tailored to their preferences.
• Conducting market research to understand the needs and interests of specific interest groups, such as foodies, outdoor enthusiasts, or history buffs, can help develop curated boxes that cater to their passions.
• Collaborating with influencers or experts in specific interest areas can help promote the subscription boxes to targeted audiences and increase brand awareness.
• Offering customization options for subscribers to choose boxes based on their specific interests can enhance customer satisfaction and loyalty.
• Exploring partnerships with brands or organizations that align with specific interest groups can provide access to exclusive products and experiences to include in the subscription boxes.

Corporate Partnerships

Developing corporate partnership programs can be a strategic move for the 'Travel-themed Subscription Box' business to expand its customer base into the B2B market. By offering the subscription box as a client or employee gift, the business can tap into a new revenue stream and increase brand visibility among corporate clients.

Here are some key strategies to consider when developing corporate partnership programs:

• Identify Target Companies: Conduct market research to identify potential corporate clients that align with the values and target audience of the subscription box business. Look for companies that value employee engagement, wellness, or travel-related perks.
• Create Customized Packages: Develop customized subscription box packages tailored to the needs and preferences of corporate clients. Consider offering options for different budget levels, customization options, and branding opportunities.
• Offer Exclusive Benefits: Provide exclusive benefits to corporate clients, such as discounted rates, early access to new products, or personalized customer service. This can help incentivize companies to choose the subscription box as a gift for their clients or employees.
• Build Relationships: Establish strong relationships with corporate clients through personalized communication, regular updates, and feedback sessions. This can help foster loyalty and encourage repeat business.
• Measure Success: Implement tracking mechanisms to measure the success of corporate partnership programs, such as customer retention rates, revenue generated from corporate clients, and feedback from clients. Use this data to refine and improve the program over time.

By developing corporate partnership programs offering the subscription box as a client or employee gift, the 'Travel-themed Subscription Box' business can not only expand its customer base but also strengthen its brand presence in the B2B market. This strategic approach can lead to increased revenue, brand awareness, and customer loyalty in the long run.

Customer Service Training

Implementing a training program for customer service representatives is essential for the success of the 'Travel-themed Subscription Box' business. Customer service plays a crucial role in retaining subscribers, resolving issues, and enhancing the overall subscriber experience. The training program should focus on responsiveness, problem-solving, and subscriber satisfaction.

Responsiveness:

• Train customer service representatives to respond promptly to subscriber inquiries, feedback, and complaints.
• Emphasize the importance of acknowledging subscribers' concerns and providing timely updates on the status of their inquiries.
• Role-play scenarios to practice responding to different types of subscriber interactions, including both positive and negative feedback.

Problem-Solving:

• Provide customer service representatives with the tools and resources needed to effectively resolve subscriber issues.
• Train them to actively listen to subscribers, identify the root cause of the problem, and offer appropriate solutions.
• Encourage representatives to think creatively and proactively when addressing subscriber concerns, aiming to exceed expectations whenever possible.

Enhancing the Subscriber Experience:

• Teach customer service representatives about the 'Travel-themed Subscription Box' business model, including the products and experiences included in each box.
• Empower them to personalize interactions with subscribers based on their preferences, feedback, and past interactions.
• Encourage representatives to go above and beyond to surprise and delight subscribers, creating memorable experiences that foster loyalty and word-of-mouth referrals.

Continuous training and feedback are essential to ensure that customer service representatives are equipped to handle a variety of subscriber interactions effectively. By focusing on responsiveness, problem-solving, and enhancing the subscriber experience, the 'Travel-themed Subscription Box' business can differentiate itself in the market and build a loyal subscriber base.